Writing Technical White Papers

People spend time researching, comparing, and understanding their options.

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So instead, I like to get their insights down on paper or in a recording first.

You can use a tool like to upload the file and get a transcription back within a day.

And that’s where white papers and e-books come into play.

For example, getting your (in other words, a white paper versus a “free consultation” page) has the single biggest impact on conversion rates.

My favorite technique, though, is to simply interview a topic expert (even if they’re in your own company).

Usually, I find that, while topic experts are super knowledgable about the industry or product, their writing is too technical for the general public.

And then, on the back end, ‘nurtured’ leads who’ve had a chance to digest your content result in as well.

So white papers allow you to kill two birds with one stone (and I mean that in the best, least violent way possible).

That means two things: First, 97.77% of your website traffic is doing everything but buying.

You worked so hard (and spent so much) to generate all of that website traffic in the first place, and then all they’re doing is .

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