Power Of Context Gladwell Essays

Power Of Context Gladwell Essays-61
Whilst volume and price promotions will always work well in the purchase context, think about how you could integrate the six psychological principles of influence into promotions and promotional materials.

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The principles of “The Law of the Few,” “The Stickiness Factor,” and “The Power of Context” work equally effectively; they are either implemented to tip new shoes or beauty salon.Malcolm Gladwell introduces the ways to eliminate the problems of contagious epidemics and harmful habits like smoking or suicidal possession.On the other hand, he detects the ways to spread “educational” and “marketing” infections.The pressure of peers is a very important principle of grouping; it is much more effective than the pressure of a boss.Another essential principle of grouping associated with “the law of 150” is that the epidemic starts with infecting small groups and then extends to the thousands and even millions of people.Moreover, his advices can be implemented in the modern daily situations.The author depicts numerous samples of sociological and psychological researches making the plot of the given book easy to comprehend.Although he does not address consumer products more generally, the recent meta-analysis of a wide range of cult brands in the Journal of Product Management (2000) shows us the ten critical factors that make any product sticky or infectious: The implication from The Tipping Point is that we should develop products to fit this ‘sticky’ profile, because these are the critical success factors that can have a massive impact on sales.Finally, the spread of an epidemic will depend on whether the context is right.The performance of agents’ transistors is measured by how many people, in what ways they contact, and how effective these contacts are.The second factor is the quality of agents (how contagious the virus is), and the third one is the environment, in which the given process takes place.


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