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At the same time, they also edit the text to make it linguistically accurate and exemplary.It is probably this last step – editing, or more likely hurrying with editing, that distorted the information in the above example from Delfi into the headline that was finally published.This all reduces the trustworthiness and quality of journalism.
This is due to the work organisation and practices in newsrooms.
In other words, what are the audience’s expectations to online journalism.
This information is necessary to create a comparison point between the audience’s expectations to the skills of the journalist and the skills actually applied in work processes.
“Keeping the line”, for example, has been spread throughout all Estonian media houses.
Some editorial managers explained the need for this with the so-called heavy users or the readers always hungry for something new and clicking the refresh button.