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Businesses — especially in the consulting, financial, or B2B sectors — use them to communicate their organization’s philosophy on a topic, make the case for the superiority of their product, or simply to present research findings related to their field.
White papers are no less editorial than other forms of content, but the depth of research lends them an authoritative tone.
One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.
Today, the term is most commonly applied to “deep dive” style publications.
It can be easily aligned with English Language Arts Core Standards and integrated into the science and social studies curriculum.
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For this reason, they are good candidates for promoting thought leadership.
In the past, white papers were most often produced by governmental agencies, NGOs, think tanks, consultancies, and financial institutions that needed to present the findings of their ongoing research in a succinct format.
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