Exploring Corporate Strategy Case Study Analysis

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He also serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal and the Journal of Management Studies.

His research is into strategic management practice, processes of strategy development and strategic change in organisations.

‘By far the best book in the field I have ever read!

[The authors] relate theory to real-life examples which are up to date with current business news.

The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of specific organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difficulties identified in the case.

There Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. Hi Fi – how can small players survive changing markets? Formula One – developing the capabilities for competitive success in a hi-tech industry.Manchester United – clash of expectations in the football world.Salvation Army – strategic challenges for a global not-for-profit organisation with a mission.Use the unique access card provided with all new copies of this book to log on to and: Exploring corporat E strat Egy Join them today and stay at the top of the class with the 8th edition of Exploring Corporate Strategy!g Erry Jo Hnson KEVan sc Hol Es ric Har D WHittington Exploring corporat E strat Egy 8TH EDITION ECS8_A0122/10/2007 Page i EXPLORING CORPORATE STRATEGY Visit the Exploring Corporate Strategy, eighth edition Companion Website at His current research is focused on strategy practice and international management.ECS8_A0122/10/2007 Page iii EIGHTH EDITION EXPLORING CORPORATE STRATEGY Gerry Johnson University of Strathclyde Kevan Scholes Sheffield Hallam University Richard Whittington Saïd Business School, University of Oxford ECS8_A0122/10/2007 Page iv Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: Fifth edition published under the Prentice Hall imprint 1998 Sixth edition published under the Financial Times Prentice Hall imprint 2002 Seventh edition 2005 Eighth edition published 2008 © Simon & Schuster Europe Limited 1998 © Pearson Education Limited 2002, 2008 The rights of Gerry Johnson, Kevan Scholes and Richard Whittington to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS.This content was uploaded by our users and we assume good faith they have the permission to share this book.If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Report copyright / DMCA form over 750,000 students worldwide have used this best-selling book through their academic and professional careers.Register to create your own personal account using the access code supplied with this book to find valuable student learning material including: ● Key concepts: audio downloads, video clips, animations and quick tests to reinforce your understanding ● Chapter audio summaries that you can download or listen to online ● Self assessment questions and a personal gradebook so you can test your learning and track your progress ● Revision flashcards to help you prepare for your exams ● A multi-lingual online glossary to explain key concepts ●l Guidance on how to analyse a case study ● Links to relevant sites on the web so you can explore more about the organisations featured in the case examples and case studies ECS8_A0122/10/2007 Page ii Gerry Johnson BA, Ph D (left) is The Professor Sir Roland Smith Chair of Strategic Management at Lancaster University School of Management and a Senior Fellow of the UK Advanced Institute of Management (AIM) Research.He is the author of numerous books, has published papers in many of the foremost management research journals in the world and is a regular speaker at the major academic conferences throughout the world.