You make that tasty treat that everyone just can’t get enough of …
or maybe you’ve got the experience and the vision to start your own restaurant. or at least passionate about making awesome eats or a tasty beverage.
But just setting up a Facebook account won’t cut it.
It’s what you do with that account that will determine the success strategy. You’ll need a clearly defined goal that you can act on and measure to reach your marketing benchmarks. If you have a product, maybe you’re eying a wider distribution, locally, then regionally and nationally.
And then it hits you: You could start a food business.
Now, we won’t sugar-coat this: A food business isn’t the easiest to start. So to give yourself the greatest shot at success, Xander Winkel of the , planning, financial calculations and more so you give yourself a better chance of tasting the fruits of your labors with a side of sweet success. Now, it’s time to vet that idea and see if it’ll cut the mustard.If you can provide the most complete picture of what you need in a space and how the space you plan to lease meets your legal requirements, the department can make suggestions and recommendations before you put your money down.Xander also says starting the assessment early will likely smooth out the process.You’ll likely need a commercially licensed kitchen at some point, so it’s good to factor in the location and requirements you’ll need to make your product.Xander says before you lease a space, check with your local Health Department and see if it offers a free plan review.Did you know there are commercial food kitchens available in Kansas City? You’ll need the correct tax IDs, county and city permits (that can get tricky), state entities, local health inspections, the correct information on your food labels, USDA guidelines (if applicable), etc.And because the Kansas City metro straddles two states, you’ll likely have to file forms for both Missouri and Kansas if, say, (if applicable).You should create an authentic and memorable culinary brand that speaks to the emotions and the perception you want customers to link to your business.(Your logo and packaging are certainly part of that.) Social media can help you monitor and discover the much bigger portion of what’s really your brand, like customer reviews and critic reviews (things you can’t control).Most ventures in this sector fail within the first year, according to the U. (You can also catch him giving talks about food businesses and more throughout the metro, so , and we’ll whip up your very own personal action plan that’ll outline the free and low-cost resources (like commercial kitchens, food business classes, market research, permits, etc.) in KC that can help your business cook up something tasty. We hear this a lot from newcomers to the industry: “I had no idea how competitive the food industry was,” or “I didn’t realize how low my profit margins would be.” (By the way, Xander says the industry averages around a 5 percent profit margin.) So to limit the number of surprises you’ll encounter, it’s a great idea to to help you uncover those key facets.And sometimes, this research will save you headaches, stress and lost money if you discover your idea likely won’t fly; at that point, you might’ve only lost time and might’ve even found a better strategy or idea than your original concept.