Business Plan Title

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Although the written business plan of a start-up venture must be tailored to the particular business and industry, the essential items in a written business plan include the following: Cover Page The cover page should include the following: Table of Contents and Table of Appendices The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan.

Executive Summary The executive summary is the first part of the business plan to be read by potential lenders and investors.

Every business plan makes some well-informed assumptions, for instance, about: Of the assumptions you include in your plan, mention the ones that might not be obvious. First, it demonstrates to your investors that your numbers are research-based and not mere guesses.

Second, if any of the assumptions don't pan out as expected, you have the plan to go back to in order to explain deficits in performance.

A well-prepared, attractive written business plan is an essential document in the quest for either debt or equity financing, to provide a benchmark against which to compare actual company performance, and to refine strategies and develop ideas on how the business should be conducted. Forecasted Capitalization -- how much money will be sought, the form of the proposed investment, how the funds will be used, and the percentage of ownership to be provided in exchange for the investment D.

From a practical standpoint, a business plan serves as a road map for how you plan to grow the business and take it to the next level. Exit Strategy -- how and when investors will be able to get their money out of the business E.

I recommend reading The Balance's guide to writing a killer executive summary.

Editor's Note: Looking for a business plan service?

Your marketing plan should cover every aspect of marketing for your business, including: Moreover, you need to use proper tools to complement your marketing strategies.

Email validation tools like Zero Bounce and marketing automation tools like Pardot are some common services that every business should use.