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It also helps you identify which strengths you must develop in the near future to improve your company.Section 5: Goals Setting and achieving goals is the hallmark of successful companies and is a critical element of your strategic plan.
Then work backwards two more times to determine your goals for the next quarter and the next month.
Ideally you update you strategic plan monthly to modify this section.
Section 7: Target Customers In this section of your strategic plan, you will identify the wants and needs of each of your target customer groups.
This is important in focusing your marketing efforts and getting a higher return on investment on your advertising expenditures.
A strategic plan is a roadmap to grow your business.
To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your strategic plan.Rather, in addition to defining who your key competitors are, you should list their strengths & weaknesses.Most importantly, use this analysis to determine your current competitive advantages and ways to develop additional advantages.For external parties, such as investors, partners, and customers, your mission can inspire them to take the actions you want.Section 4: SWOT The reason to include a SWOT analysis (analysis of your Strengths, Weaknesses, Opportunities and Threats) in your Strategic Plan is to help you determine the best opportunities to pursue to achieve your growth goals.Finally, you’ll map out each of your initiatives, ideally in a Gantt chart, so you know when each project will start and who will lead them.Section 13: Financial Projections The final section of your strategic plan is your financial projections. First, you can use a financial model to assess the potential results for each opportunity you consider pursuing.Section 12: Operations Plan Your operations plan helps you transform your goals and opportunities into reality.In this section of your plan, you will identify each of the individual projects that comprise your larger goals and how these projects will be completed.Section 11: Team The team section of your strategic plan ensures you have the human resources to execute on the opportunities you’ve identified and to achieve the goals you established in section 5 of your plan.Here you should list your current team members and identify the types of people you need to hire in the next year to achieve your goals.