If so, use this final portion of your target market chapter to provide details about those customers and how they are important to your business’s success.
Immediately following your target market section, you should describe your competition.
Accommodate your investors, and keep explanations of your product simple and direct, using terms that everyone can understand.
You can always use the appendix of your plan to provide the full specs if needed.
The last key element of an executive summary that investors will want to see is the progress that you’ve made so far and future milestones that you intend to hit.
If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.
Perhaps they need to target athletes or business people who need formal shoes for work, or perhaps they are targeting children and their families.
Learn more about target marketing in But if you selling to other businesses (B2B), you may have a few key customers that are critical to the success of your business, or a handful of important customers that are trend leaders in your space.
Who else is providing solutions to try and solve your customers’ pain points?
What are your competitive advantages over the competition?